While techie folks are raving about this new ad campaign from Microsoft, I don't foresee it changing anyone's mind about Windows Vista. The operating system is a fucking disaster. Move on. Pump something new out. It's too late for this kind of promotional campaign. Especially thanks to Apple:

But the bigger job, that of actually changing people’s minds, will be easier said than done. Apple has largely defined Vista’s public image so far with its devastating “I’m a Mac, I’m a PC” ads. Responding directly to those ads is a losing tactic. Largely thanks to John Hodgman, the humor bar is set extraordinarily high. Any kind of response ad would legitimize the claims in those Apple ads and run the significant risk of being seen as lame and uncool.

Like many folks, I'm pretty commited to my next laptop being an Apple. Not sure if I'd ever make the transition for my desktop (yes, I have two computers, and I built the desktop myself. I'm a computer geek), but I'm totally over Windows for most of my needs.